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Bookmaker review

How we rate betting sites

Last updated: Written by Ellie Marsden, Senior Betting Editor Fact checked by Tom Brackley, Odds Analyst

Rubric and weights

Dimension Weight Evidence rule Anchor
Odds and margins 22% Published evidence, source and checked date 0 to 10 against the published anchor
Payments and withdrawal speed 20% Published evidence, source and checked date 0 to 10 against the published anchor
Market and sport coverage 16% Published evidence, source and checked date 0 to 10 against the published anchor
Product and app usability 14% Published evidence, source and checked date 0 to 10 against the published anchor
Licensing and player protection 14% Published evidence, source and checked date 0 to 10 against the published anchor
Support and complaint handling 8% Published evidence, source and checked date 0 to 10 against the published anchor
Offer value and fairness of terms 6% Published evidence, source and checked date 0 to 10 against the published anchor

Score anchors

A 0 to 3 score means material evidence is missing or a serious constraint is documented. A 4 to 6 score is mixed. A 7 to 8 score is strong with evidenced limits. A 9 to 10 score requires strong current evidence across the dimension.

Evidence rules

Every volatile claim shows its source, checked date and confidence label. Operator stated information is never presented as tested by us. Unverified records remain labelled unverified.

No-promotion market rule

Where promotional communication is not allowed, that dimension is removed and the remaining weights are proportionally renormalised to 100 percent. The market page states that change.

Commercial separation

Commercial relationships do not set the score. The editorial score follows the rubric and evidence record, while commercial placements remain clearly disclosed.

Version and date

Rubric version: v1.0.0. Reviewed on 2026-08-22.